Key Components

• Google & Bing Advertising  - We will develop 4 campaigns of your choice out. After some keyword research I'd suggest choosing one of the following
  • (Publishers, Marketing Agencies, Insurance Agents, Financial Advisors, Real Estate, Tech Sales)
  • We would pick 4 and run this strategy. - CLICK HERE FOR STRATEGY
• SEO - This is done through content, title tags, meta-descriptions, alt-text, and technical SEO.. In short, it's structuring and building out content that Google deems valuable to the visitor. This comes from good, keyword focused, content. I like to call Google an "information fetcher", so we want them to present our content and information first. I am going to start by writing blogs regarding specific informational based questions around appointment setting, cold calling, and outbound business strategy.
  • The reason is we can rank fast for those keywords while PPC is carrying the weight of the more competitive "cold callers for {industy}" keywords. We can rank queries like "How to find decision makers in a company" in the meantime relatively quickly. Once we get a snowball started we will start ranking keywords like "Appointment Setters For Hire" and other heavy hitters - organically.

• Collateral/Develop Content & Web Pages - Landing pages for each of our PPC campaigns and landing pages for specific SEO keyword groups is included. This includes all campaigns.
• Bi-Weekly Strategy - We will have one call at the beginning of each month and one call at the end (some client opt for bi-weekly check ups if your schedule doesn't allow for a meeting). During build outs you have full access to me and MD representatives.
• Full Story Integration - Making it possible to screen record visitors to use as live user groups