College Baseball Path

Goals & objectives

Build the clear vision of PFA College Prep 2026, the 12U, and all future teams. This website will reflect excellence and exclusivity while making it straight forward for families to engage and apply and donors to donate. The primary objective is to recruit the best players and donors for your program

Key Components of the Project

Month 1 - Website Design, CRM Setup, and GBP

Website Revamp

Design a modern, user-friendly homepage with:
- Primary Headline: "PFA College Prep 2026: Your Journey to College Baseball Starts Here."
- Hero Section: Engaging visuals of players in action.
- CTA Buttons: Direct links to apply, learn more, or contact the team.
Develop a "Team" section with CMS for team member profiles, testimonials, and reviews.
Build a "Donations" page via Stripe:
- Integrated contact forms.
- One-time and monthly donation options.
- QR code linking directly to the application form.

News & Resources

Launch a blog featuring:
- "How to Get Recruited for College Baseball."
- "What College Coaches Look For."
Add an events page for tournaments, showcases, and training schedules.
Start a "Media Mentions" section highlighting notable achievements (e.g., Jay and his son's accomplishments).

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LeagueApps & Stripe Integration

Integrate LeagueApps and Stripe for streamlined inquiries and donation tracking.
Enable automated follow-ups for donation inquiries and application requests.
Implement tracking for leads and visitor activity.
Use Zapier to integrate LeagueApps for seamless player application and program management.
Automate data flow between the website and application management tools.

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Google Business Platform Setup

Create or optimize the Google Business Profile (GBP) for PFA College Prep 2026.
Include:
- Accurate business information: address, hours, phone, and website.
- Engaging descriptions with targeted keywords like "college baseball preparation" and "elite training program."
- High-quality images and video showcasing the program.
Enable features like messaging to allow prospects to contact the program directly from the GBP.
Optimize for local search by using location-specific terms and adding regular updates (e.g., blog posts, events, and testimonials).

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Month 2 - SEO Optimization and Engagement Tools

SEO Optimization

Target high-intent keywords like:
- "College Baseball Prep Program."
- "PFA Baseball Scholarships."
- "How to Join College Baseball Prep 2026."
Optimize existing pages and blog posts for search engines to drive organic traffic.

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Engagement Tools

Integrate a chatbot to:
- Answer FAQs.
- Share program highlights.
- Guide visitors toward applications.
Refine CRM workflows for lead nurturing and follow-ups.
Implement analytics tracking for user engagement and conversions.

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Google Business Platform Updates

Regularly post new updates to GBP, including:
- Upcoming events and application deadlines.
- Success stories and testimonials.
- Special highlights like donor milestones or sponsorship opportunities.

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Month 3 - Finalization and Evaluation

Strategy Finalization

Analyze SEO and CRM performance using Google Analytics and CRM dashboards.
Adjust strategies based on traffic, conversions, and user engagement metrics.

GBP Performance Tracking

Use Google Insights to track GBP metrics such as profile views, calls, and website clicks.
Adjust GBP strategies based on performance trends to maximize visibility in local searches.

Key Performance Indicators

Increase in organic traffic and application form submissions.
Lead-to-application conversion rates.
Donation engagement and sponsorship growth.

Ongoing Support Recommendations

SEO Maintenance: $1,200/month for content updates and ranking monitoring.
Website and CRM Management: $129/month for performance optimization and new feature rollouts.
Hosting and Basic Updates: $30/month for secure and reliable hosting services.

Part II - The Solution

The Game Plan

The website will engage, inform, and convert families and players through a personalized approach and intuitive user experience.

Content Management Systems (CMS)

With a CMS, you can easily manage and update your website without any coding knowledge. Quickly add, edit, or remove content like teams, program details, events, and resources to keep the site fresh and relevant. It also enables multiple team members to collaborate on updates, ensuring your site evolves with your program’s growth. A CMS makes managing CollegePathBaseball.com simple, scalable, and efficient.

Tracking For Strong Analytics To Improve ROI

Site Development Includes the Following Integrations

Google Tag Manager, Analytics, & Social Pixels: These are snippets of code designed to track valuable user data. This JavaScript snippet collects demographics, performance data for our website and ads, and other actionable insights.‍

FullStory: FullStory is a tool integrated through Google Tag Manager that captures visitors' interactions with our website via video recordings.

Automation For Scalability & Growth

We should be sending leads to a CRM. I would recommend using LeadConnectMD.com. We should be streamlining communications such as confirmations, reminders, follow ups, etc. LeadConnectMD allows for targeted and personalized marketing campaigns with detailed customer profiles and behavioral data. You can tailor marketing messages, deliver relevant content, and engage with clients and leads in an automated fashion. We can help you do this whether it is with LeadConnect or not. This is more of a Phase 2