Emmanuel Compassionate Care

Goals & objectives

Build a website that accurately reflects the essence of and Emmanuel Compassionate Care while focusing on Supported Living, Family Living, and Day Services. The feel will be an empowering, compassionate, and professional feel.

Key Components of the Project

Research & Design

In terms of web development, we stay current with the industry's best practices and user expectations. My goal is to develop a unique and visually engaging design, logo (if needed), and concept that aligns with your brand identity. This concept will prioritize a clean and modern design, emphasizing user-friendly navigation and an intuitive user experience.

Web Pages:

Home Page: The homepage will serve as the main entry point for visitors. It will be designed to create an impactful first impression and include a compelling call-to-action. This CTA will encourage users to select the service they are inquiring about (Supported Living, Family Living, and Day Services).
Supported Living Services: This page will highlight safety, growth, and personalized support for clients seeking a fulfilling and independent life.
Family Living Services: Highlight the care provided by the family and the opportunity for personal growth in a home-like setting.
Day Services: Focus on programs that enhance independence, foster community engagement, and offer skill-building
Employment Page: A way to be able to hire on our internal site.
About Page: This page will introduce the passionate team, emphasizing expertise, experience, and commitment to making a positive impact in the lives of those with disabilities.
Contact Page: We will make it convenient for visitors to reach out by implementing user-friendly contact forms and instant messaging features.

Other Key Components:

Mobile Responsive: The designed website will be fully responsive, ensuring seamless access and an optimal viewing experience across all devices.
SEO Optimization: I know that we are not deploying an SEO project, but the site will be built with SEO in mind for the future. We will implement on-page SEO best practices to enhance your website's visibility to potential clients.
Security and Performance: The latest security measures will be employed, and website performance will be optimized to ensure fast loading times and a safe browsing experience for all users.
Visuals & Content: We will incorporate compelling visuals, such as welcoming images and soothing color schemes, to create an emotionally engaging atmosphere.
Training & Support: Comprehensive training for your staff on how to effectively use the backend of the site will be provided.

For Hosting & Post Launch

Option 1: Set It & Forget It
If you prefer a "set-it-and-forget-it" deal, budget about $250-$300 per year for hosting and security.
Option 2: Monthly Web Hosting, Site Security, & 2 Hours of Web Work
We provide hosting, site security, and 2 hours of web work per month for $139/month.
Option 3: Web Hosting, Site Security, & CRM (LeadConnect)
This option includes email campaigns, SMS campaigns, lead tracking, social media scheduling, bookings, and more for $289/month. For more information regarding LeadConnect, please visit: LeadConnect.

Part II - The Solution

The Game Plan

Develop a dynamic website that showcases your expertise and services. The website will consist of the pages mentioned above. User experience and navigation will be clean, modern, intuitive, and user-friendly.

Content Management Systems (CMS)

A CMS allows non-technical users to update and manage website content without the need for coding knowledge. You can easily add, edit, or remove content such as service descriptions, resources, current career opportunities, etc. ensuring that the website stays up-to-date and relevant. With a CMS, updates can be made quickly and in a scalable way. A CMS enables multiple users to collaborate on content creation and management.

Tracking For Strong Analytics To Improve ROI

Site Development Includes the Following Integrations

Google Tag Manager, Analytics, & Social Pixels: These are snippets of code designed to track valuable user data. This JavaScript snippet collects demographics, performance data for our website and ads, and other actionable insights.‍

FullStory: FullStory is a tool integrated through Google Tag Manager that captures visitors' interactions with our website via video recordings.

Automation For Scalability & Growth

We should be sending leads to a CRM. I would recommend using LeadConnectMD.com. We should be streamlining communications such as confirmations, reminders, follow ups, etc. LeadConnectMD allows for targeted and personalized marketing campaigns with detailed customer profiles and behavioral data. You can tailor marketing messages, deliver relevant content, and engage with clients and leads in an automated fashion. We can help you do this whether it is with LeadConnect or not. This is more of a Phase 2

Emmanuel Compassionate Care

Hey Catalina! Congratulations on Emmanuel Compassionate Care. This proposal will cover a website that will start as a small site that has the ability to grow in the future. We will start with a handful of pages which I will layout below.

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