Landbank Website

Goals & objectives

Our proposal aims to create a visually stunning and user-friendly website that reflects Landbank's expertise on how investors can maximize their ROI. This site will be user friendly for website visitors and geared towards investors.

Key Components of the Project

Home Page

Core Services (Three Main Buckets)

For Athletes: NIL, Recruiting, Brand Development, Contract Help
For Coaches & Institutions: Executive Search, Media Support, Endorsements
For Strategic Partners: Event Management, Public/Private Consulting, Real Estate & Business Strategy

Secondary Value

Support across 8 sports
Experience with both public and private institutions
Trusted by top athletes and schools

Services Pages

Each of these will have its own breakdown page and SEO content strategy:

Public and Private Partnerships
Government Affairs and Public Relations
Business Investments & Real Estate Investment
Athlete Brand Development
Coaches and Executive Search
College Recruiting Advice & Assistance
Contract Negotiation & Analysis
Event Planning & Management
NIL, Endoresement & Sponsorship Acquisition

Pages will include a contact form, a short case study if applicable, and internal linking to supporting resources.

Resource Pages

We’ll use these to build organic traffic. Ideas include:

NIL for Beginners: What Every Athlete Should Know
How to Get Noticed by a College Recruiter
What is a Reasonable NIL Deal for High School Athletes?
How to Build Your Athlete Brand Online
What to Know About Transferring Schools (Legally & Strategically)

These pages can be blog posts, guides, or even short videos that rank for long-tail keywords.

Case Studies / Success Stories

A simple portfolio of client wins:

What the client needed
How GR8 helped
The outcome

About/Contact Page

Company Overview: Your background, mission, and approach
Meet the Team: Short bios with a focus on experience and credibility
Certifications or Highlights: Any logos, partnerships, or key milestones

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Development Process

Week 1

Clarify your target audience (athlete, coach, partner, investor)
SEO review of competitors and top keyword opportunities
Define tone, brand elements, and messaging strategy

Week 2

Wireframes and mockups on a staging domain
Home page design and internal page layout
Mobile responsive and UI

Week 3

Create both static (home, about, contact) and dynamic content (blog, case studies, sports pages)
Final cross-device testing

Week 4

Review and polish
Launch

Part II - The Solution

The Game Plan

We have extensive experience in developing websites for the real estate industry, including AMH, a multibillion-dollar REIT. By leveraging the same technologies and strategies we can enhance user engagement and maximize the visibility of the site and conversion rates

Content Management Systems (CMS)

CMS stands for Content Management System. It's simply a system that manages content! It is typically used for enterprise content management and web content management. We will utilize CMS for our portfolio, service, and resources pages, allowing us to seamlessly update and easily edit the content after launch. The CMS will enable us to design a webpage once and have it dynamically populated by a database. This is critical for doing SEO at scale and making it effective. For more information on CMS, please view Dynamic Content For a Dynamic World.

Tracking For Strong Analytics To Improve ROI

Development Includes the Following Integrations

Google Tag Manager, Analytics, & Social Pixels- Snippets of code to track valuable user data. This snippet of JavaScript collects demographics, performance data for your websites and ads, and other actionable data.‍

Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).

Automation For Scalability & Growth

Inquiry - I recommend using a CRM , such as LeadConnect. Once they are in our CRM we can automate Email & SMS strategy. Our CRM could automate text messaging campaigns, social media postings, etc. We should be streamlining communications such as appointment reminders, new lead follow ups, etc. For example, I filled out our current form but did not receive anything. You can tailor marketing messages, deliver relevant content, and engage with clients and leads in an automated fashion.

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