Month 1: Website Design & Development

Website Structure (Static Content)

• Home Page - Engaging visuals, top value propositions (e.g. Free Inspections, 24/7 Emergency Response, We Work With Insurances), clear CTAs, and direct access to collections/services pages.
• About Page - Company background and experience in disaster restoration. We will include trust builders such as success stories, community involvement, core values, reviews, and accolades.
  • (Optional "Meet the Team" section). This would not come with any extra charge, but would we would need the staffs bios.
• Contact Page - Contact details, service hours, and location map.

Collections for SEO (Dynamic Content)

• Residential & Commercial Collections (Dynamic CMS Pages) - Create individual landing pages for each restoration service (Flood, Fire, Mold, Storm, and Chemical Cleanup).
• Resources Collection - Launch a blog featuring categories complimentary for our service offerings.

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**At this point the site will be up and live and our lead workflow will be in place.

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Month 2: SEO & Digital Marketing (Month 2)

SEO & PPC campaign collateral is provided by MD.

• SEO Strategy (4 original pieces of content): Optimizing digital presence for high-intent search queries and enhancing lead generation through targeted content. Optimize metadata, headings, and image alt tags for search visibility.
• Content Development: Resources, FAQs, Emergency Checklists, Etc. These pieces of content will be our "vehicles" for our keyword strategy.
• PPC: We will launch Google Ad campaigns tailored to each service. Each ad group will consists of only 5 or 6 related keywords that directs to a specific landing page.
• Chatbot & GBP: GBP updates with before and after's, automated review campaigns, and daily player/team highlights (We can also help establish seasonal awareness campaigns)

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**At this point ads will be live, and we will be starting to be picked up by Google

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Month 3 - Performance Review & Ongoing Strategy

• Final Optimization & Adjustments - Second Round of content. Analyze SEO and CRM performance using Google Analytics and CRM reports. Adjust strategies based on traffic, conversions, and user engagement.
• Performance Tracking - Insights for views, calls, leads, and acquisitions.
• Evaluate long term strategy (Below 👇👇)

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At this stage you'll have a clear understanding of your ongoing marketing needs. If you choose to bring the work in-house after this period, all the work we've completed will be yours to keep.

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Ongoing Support & Maintenance

Only one of these options would be needed after the 3rd month.

• Marketing Retainer: $1,200/month for four original content pieces per month, PPC, and acquisition tracking. We would continue creating all collateral and track efforts bi-weekly.
• Website  Management: $139/month for feature updates and performance monitoring. This would include 2 hours of web work per month.
• Hosting & Security Updates: $30/month for reliable hosting and routine updates. We would transfer the site to you and set you up as a "self hosted" client.