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Create a clear, user-friendly website that organizes Wheelhouse into its three core areas while remaining flexible and easy for the in-house team to manage. The site will naturally guide visitors toward ordering, exploring hosted events, or contacting us about private events.
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The site will be built with flexibility in mind, allowing us to add targeted marketing pages for lead-generation efforts. This will be supported by a CMS (more below), making it easy to create, manage, and expand content over time. Rotating event features and artist-focused content will keep the site feeling alive and reflective of what’s actually happening in the space.
Content Management Systems (CMS)
CMS (Which stands for Content Management System) is typically used for enterprise content management and web content management for media and e-commerce websites. We can use the concept of a CMS for event pages, art catalogs, and blog posts. The CMS is a vital tool in editing and scaling content on the fly.
For more information on CMS please visit - Las Vegas Web Development I MD Marketers
Tracking For Strong Analytics To Improve ROI
Site Development Includes the Following Integrations
Google Tag Manager, Analytics, & Social Pixels- Snippets of code to track valuable user data. This snippet of JavaScript collects demographics, performance data for our website and ads, and other actionable data.
Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).
Automation For Scalability & Growth
I recommend using a CRM like LeadConnect to manage inquiries, events, and promotions in one place. It allows Wheelhouse to track where leads come from, centralize communications, and automate follow-ups, making ongoing marketing and guest engagement easier to manage.
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Submit Any Questions You May Have
(We will attach it to your account notes)
Thank you for allowing me to map out this plan. Super excited to hear your thoughts on this. Feel free to reach out if you have any questions :)
